Blog

What is cloud computing, you ask? How about what it isn't!

Posted by: Schepisi - Thursday, June 30, 2016

We’ve written many a blog post answering the question you’re asking Google every day: what is cloud computing?

Through our blog posts, we explain to you what the cloud is and how businesses of all sizes can move a portion or the majority of their data to a cloud-based solution.

But what about what it isn’t?

Cloud computing can be just as foggy as its namesake – a cloud – so this week we want to take a look at what the cloud isn’t. Maybe you will learn something! Enjoy.

What is cloud computing?

The cloud is NOT a place

Think of it more as an interconnected technological network. That’s a bit of a mouthful, but it seems to get the message across. Data is stored and accessed through a secure internet connection, so there’s no one specific ‘place’ that you access data from.

Of course, physical cloud servers need to be located some place in the world, but it’s not as clear as saying this server holds your Facebook info while that one holds your Gmail emails.

In fact, it might even help clarify if you think about the cloud as the capability to access files from any device, and from any location, rather than an actual place where all your files go.


The cloud is NOT the same as virtualisation

Virtualisation is the process of creating a virtual version of something. For the purpose of this blog post, that something could be an operating system or storage device.

But wait a minute! That sounds awfully similar to the cloud?

They share a similar concept so it’s not difficult to see where the lines can be blurred. But they’re not quite the same…

Virtualisation is software that manipulates physical infrastructure into virtual. Cloud computing, then, is the resulting service of this action. Think it this way: virtualisation is the process, and cloud computing is the outcome.


The cloud is NOT necessarily for all business data

It’s one thing to consider how a partial move to the cloud might change and improve the way you do business, but it is quite another to pack up and move all your business data to the cloud. Some functions of a business operate better on-site while others might lower costs and maintenance when they are securely stored in the cloud.

It all comes down to each specific business. That’s why we constantly highlight the importance of a tailored and thorough cloud computing strategy; without one, a move to the cloud can become clumsy and haphazard.


The cloud is NOT just for big businesses

Just as we touched on above, the cloud isn’t necessarily the right fit for all businesses (or all data within that business).

But that doesn’t mean small and medium-sized businesses should instantly shut down the notion of the cloud.

While it is true that big businesses and enterprises can reap huge benefits from moving to a cloud-based structure, smaller businesses can, too. It all depends on your needs, budget, and structure; not so much your business size.


The cloud is NOT a fad or trend

Nice try, sceptics, but the cloud isn’t going anywhere anytime soon. Here are some stats to blow your socks off:

  • Cloud spend is going up, up, up for two-thirds of enterprises

  • Software revenue is prediction to reach $106 billion this year (that’s a 21% increase on 2015)

  • The percent of IT spending is set to increase from 2% of an enterprise’s total budget in 2013 to up to 10% in 2018

  • By 2020, cloud computing cloud cut energy usage by 38% (that’s HUGE!)

Even though it’s now been around for several years, it’s clear that the modern cloud is far from over. It will continue to develop and mature, acting as an enabler for the new, technologically advanced way to ‘do’ business (some of which mightn’t have even been invented yet!)


Cloud computing explained: book a consultation

Do you want to know how your business could integrate cloud computing? Do you need cloud computing explained in terms of YOUR business and budget?

There’s no better time to take the next step in cloud computing. Book a consultation now to find out how the cloud could help your business.

You might also like to read these related blog posts:

  • Cloud computing security: what you need to know 

  • The growth of cloud computing 

  • A cloud on the horizon: 5 things to look for in a cloud host 


  • Schepisi is a Telstra business partner in Melbourne