Menzies run regular fine art and collectables auctions with bidders unable to attend in person having the option to call into a live auction and place bids. Previously, this was done by plugging touch phones into PSTN lines generally only used during auctions.
The PSTN lines were separate to the office PABX lines located in the same building. The auction lines were used only two or three times a month and were awkwardly located, limiting the usage of space in the auction room. This set up was a problem for staff, limiting productivity and creating extra work through the impracticality of the set-up.